yukes.com >> Lazy Jay

Its been a while… missed ya tons!

I was SUPER BUSY during the holidays.  I even skipped Family Thanksgiving, chasing dollar signs…  But we got the offer launched and syndicated.

The traffic started rolling in and we started agressively optimizing the site.  At one point, we were running 32 different variations of the landing page, 4 versions of the order page, and 2 versions of the checkout… so multiply it out — 256 combinations in one test.

We selected winners quickly and moved on … running a total of 10 unique tests during the campaign.  Early in the campaign, we found significant optimizations yielding 100+% gains…think better copy/call to action, reducing anxiety, easing the sale, etc…

Later in testing, we were fighting for small improvements.  But even 1-2% extra on a heavily optimized campaign is meaningful  (Think AMEX Plum Cards.)

So picture this – we’re running a heavily optimized site.  We’re converting well in a niche retail category.  I’m struggling — grasping at straws — what else can we do to increase sales?

At the time, weight loss products were killing it.  I surveyed multiple networks.  Browsed their creatives and landing pages.  Picking them apart.  And noticed how adding credibility can drive sales.

Look at Ryan Eagle, seems like he showed up out of nowhere!  And now he’s a D-list Internet celebrity! Do your own research — but he leveraged Kim Kardashian’s assets to sell his products online!

I wasn’t nearly so adventurous… but I did rip this graphic straight off some ACAI site:

Uhhh…. my product has never been featured on CNN or FOX or ABC …. but whatever… I dropped that graphic front + center on the homepage… And it increased conversions another 5%!!  Here’s the test results from Google Website Optimizer: