01.28
A couple days ago, I talked about squeezing the profits out a campaign… every last drop! 1-2% matters!! To me anyways, but allow me to set the stage for you:
A few weeks ago, Scott Richter (Affiliate.com) came to Las Vegas to party. I met up with him, and he was rolling with a deep entourage… Gilbert, Lou, George, and who knows who else? I had pre-gamed, and was already buzzing at the time.
We went to Bank @ Bellagio and crashed the Vegas Socialite party. Gill+Scott+crew showed up the entire night club that night. The smoke would barely settle from the sparklers + last magnum bottle of PJ before the next would arrive! I approached Scott — and was like — “yo I gotta introduce u to my host… we get 2 for 1 bottles all over town” And his reply told all “Its all good… Gill’s taking care of it!”
… Economy must be good! …
Anyways for the rest of us, that aren’t dropping $10K+ a night on bottle service, I gotta recommend the AMEX Plum Card. Uber Affiliate Paul Borque has already written about the AMEX Plum card benefits here.
Basically you get a 2% discount on your spending if you pay the full statement balance within 10 days. This is very significant. And I wish I could take advantage of it more — but as a merchant, most of my partners require me to wire cash! Publishers, definitely get one now!
Otherwise, you’re leaving money on the table…
[...] Later in testing, we were fighting for small improvements. But even 1-2% extra on a heavily optimized campaign is meaningful (Think AMEX Plum Cards.) [...]
Starwood for hotels and miles. Plum for the rest. There’s only so many trips you can take in a year.
Damn dude!
the homerun posts are back!
Scott definitely likes to party hard when he goes out. It’s an experience.